Results: New Market Research - Herr Industrial
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The Opportunity
Our client saw a new market opportunity that would allow them to utilize existing talents, manufacturing capabilities and industry relationships. They also sought protection from economic fluctuations in an emerging market that projected long-term growth driven by increasing government regulations.

The Approach
Our client decided to base its decision on new service development on hard facts rather than a hunch and a hope. Step one: gather industry research outlining the short and long-term market opportunities.

Our Role
Secondary market research uncovering the industry specific opportunities, especially highlighting those areas that were a natural fit with existing services and capabilities. We also provided the marketing and design support for service promotion.

The Result
Within 12 months of launching the new Air Pollution Control division, it was equal in sales to the client’s other divisions. The company is now a recognized leader in Air Pollution Control and Abatement services.