Results: Sales Increase Through Brand Positioning - H.B. McClure Company
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Sometimes simple is better.
Hard to believe a position like “trust” was available in a saturated market. Competitive research showed it was. Branding exercises with the executive team proved the client was uniquely prepared to back up the position.

Our integrated approach promotes a range of services supported by a single, supportable message. You can trust H.B. McClure. It’s a message designed to appeal to multiple audiences from female decision-makers to contractors.

Results show that we’ve helped B2B and B2C buyers say the magic words. “You’re right. You have what it takes to get this job done.”