ROO: Brand Development - SRC Solutions Inc, EZ School Registration
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Overview
Our client, SRC Solutions, Inc., wanted to evolve from systems integrator to software developer. Their flagship product is EZ School Registration. Budget restraints and an already busy sales force limited their launch potential.

SRC decided to seek a partner with a powerful sales force and existing relationships in the K-12 education market.

Objective
Create a brand compelling enough to secure the desired partnership.

Approach
SRC’s corporate mission is to use technology to eliminate cumbersome processes and streamline workflows. SRC’s new EZ Products are the embodiment of this mission. Each product is designed to help people work, use technology to be more competitive.

The EZ Work Smarter brand was born.
We created the EZ identity, developed a market strategy and even participated in the pitch to Xerox Corporation.

The partnership was formed, accomplishing the client’s initial objective.

Today, we manage the EZSR brand in any Xerox-sponsored marketing efforts and market EZSR to and through the Xerox sales channel (in addition to marketing directly to K-12 decision makers).