Wavelength Clients Win 4 MarCom 2008 Awards
November, 2008 – Wavelength Marketing was recently recognized for creative excellence by the Association of Marketing and Communication Professionals, taking home one Platinum Award, two Gold Awards and an Honorable Mention.

The projects honored are: a Platinum Award for the EZ School Registration Brochure, Gold for the Casual Living/Breezesta Catalog, Gold for the 2008 Cocalico Plumbing and Heating direct mail campaign and an Honorable Mention for Product Placement in Smart HomeOwner magazine.

MarCom Awards is an international awards competition that recognizes outstanding creative achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. Approximately 18% of the entries won the Platinum Award, the organization’s top honor.

Wavelength's recommendations and creative are geared toward our client's success.
We deliver results.

$2 million sales increase…
The housing market is down. But sales for our PHVAC contractor client were up by a whopping $1.7 million in 2007. Key moves? A business decision to pivot away from the new housing market combined with an integrated marketing campaign that pushes ancillary services as well as service and system upgrades. “Ironically” the spike coincided with the launch of their new ad campaign.

2008 continues to build the brand with print and broadcast advertising. Email marketing has been added to help measure program results and improve customer referrals.

A product launch so successful…
When our systems integrator client turned software application developer, they needed to find a way to affordably “carpet bomb” the U.S. with their new product, before the competition could replicate and distribute.
Solution? Approach a Fortune 150 Global Company to help with distribution. They tapped us for brand identity development, product packaging, positioning and marketing support. The result? A 7-figure licensing agreement and national roll out currently underway.

It’s easy to be green… Casual Living's Breezesta Brand PR
Breezesta 100% Poly Recycled Outdoor Furniture was ready to increase sales…but not ready for a national ad campaign. With the eco-movement underway and some key competitive mistakes, the opportunity to capture market share presented itself. Challenged by limited national brand awareness and a budget that needed to maximize trade show presence, literature and sales support, we had only one choice.

Leverage current editorial relationships and launch a national PR/product placement campaign.

We achieved high profile placements in a matter of weeks. Products appeared in Smart HomeOwner, Hearth and Home Magazine, Home Décor Buyer and Eastern Home and Travel Magazine to name a few… Total combined value of product placements? (if paid advertising had been used) You’ll have to call us to find out…