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Tybec Energy Selects Wavelength for Brand Identity Development and Marketing Support
April 2010

Tybec Energy, a central PA-based energy consultant has selected WavelengthB2B to overhaul its brand identity, update its web site, launch a targeted SEO campaign and develop sales collateral.

FESTO Corporation Selects Wavelength to Support Key Sales EventFebruary 2010
FESTO Corporation, a German-based manufacturer of mechatronic motion solutions with a US-headquarters in Hauppauge, NY, recently selected WavelengthB2B to support its annual sales event. Wavelength helped Festo’s CEO bring his vision for a vibrant, engaging sales event to life by scripting, designing and developing 21 custom flash presentations for key corporate and sales executives. Wavelength’s team also attended the event to help ensure smooth deployment and allow our client contact to focus his attention on higher level priorities. With this success behind us, the Wavelength team has now been asked to spearhead the upcoming customer event…check back for details!

Jennifer Peterson Appointed Communications Director for Senatorial CampaignDecember 2009
Pennsylvania Senator Mike Brubaker has selected Jennifer Peterson to serve as his Communications Director in his 2010 bid for re-election. Peterson will work closely with the Senator and his Executive Director to promote the Senator’s brand, cultivate media relationships, support Committee Members and manage all aspects of advertising and marketing related to the campaign.

Neighborhood Services Selects Wavelength as Agency of Record – October 2009
Neighborhood Services, a division of United Way, selected WavelengthB2B as marketing partner. Wavelength will help Neighborhood Services create brand awareness and increase local financial support. Neighborhood Services assists Lancaster's indigent population, providing housing and financial oversight. The non-profit also provides training services to job-seeking city residents.

While Neighborhood Services falls outside of Wavelength's "traditional" business-to-business niche focus, it is typical of The Agency's active support of local non-profits.

Applied Educational Systems Taps Wavelength as Agency of Record – September 2009
Applied Educations Systems (AES) develops career curriculum solutions for K-12 and post-secondary educational institutions. AES selected WavelengthB2B to develop a strategic marketing plan in support of 2010 marketing activities. Wavelength will also execute all program elements in support of a new product launch and new market entry. An integrated program, including editorial relations, SEM, interactive, direct communications and sales collateral is planned.

AES is another education-focused client for WavelengthB2B, thus deepening Wavelength's experience in the education vertical market.

Jody Jacobs Joins Wavelength B2B – August 2009
We are pleased to announce our newest team member, Jody Jacobs, who joins our agency as B2B Strategist/Partner.  She is a certified brand and marketing integration coach from the Institute for the Study of Business Markets, and received her executive MBA from the Pennsylvania State University’s Smeal College of Business, where she completed global business study in China.  Jody brings more than a decade of business-to-business strategy and marketing experience to our team as well as an extensive background in a variety of industrial and technology markets.

Wavelength Becomes Wavelength B2B – July 2009
As Wavelength Marketing, LLC enters its seventh year of serving our clients, we will begin to do business as Wavelength B2B.  This change signifies the specialty and depth of experience providing strategic, integrated programs that deliver savvy counsel, relevant creative, with a focus on measurable results for our industrial and technology clients.

Wavelength Takes Home Two Communicator Awards - May 2009
Wavelength Marketing, LLC received two 2009 Communicator Awards from the International Academy of Visual Arts (IAVA). The Agency received an Award of Excellence (Gold) for the Casual Living Products Breezesta Brand B2B Web Site and an Award of Distinction (Silver) for the EZ School Registration Product Launch B2B Brochure. This is the second time in 12 months that the EZSR piece has received an award. The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals.

Fujitsu General America Taps Wavelength for Niche Advertising Campaign - March 2009
Fujitsu General America, a leading manufacturer of mini-split heating and cooling systems, selected Wavelength Marketing to develop a niche advertising plan that will introduce its energy-efficient products to new vertical markets.

 

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