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Neighborhood Services Selects Wavelength as Agency of Record – October 2009
Neighborhood Services, a division of United Way, selected WavelengthB2B as marketing partner. Wavelength will help Neighborhood Services create brand awareness and increase local financial support. Neighborhood Services assists Lancaster's indigent population, providing housing and financial oversight. The non-profit also provides training services to job-seeking city residents.

While Neighborhood Services falls outside of Wavelength's "traditional" business-to-business niche focus, it is typical of The Agency's active support of local non-profits.

Applied Educational Systems Taps Wavelength as Agency of Record – September 2009
Applied Educations Systems (AES) develops career curriculum solutions for K-12 and post-secondary educational institutions. AES selected WavelengthB2B to develop a strategic marketing plan in support of 2010 marketing activities. Wavelength will also execute all program elements in support of a new product launch and new market entry. An integrated program, including editorial relations, SEM, interactive, direct communications and sales collateral is planned.

AES is another education-focused client for WavelengthB2B, thus deepening Wavelength's experience in the education vertical market.

Jody Jacobs Joins Wavelength B2B – August 2009
We are pleased to announce our newest team member, Jody Jacobs, who joins our agency as B2B Strategist/Partner.  She is a certified brand and marketing integration coach from the Institute for the Study of Business Markets, and received her executive MBA from the Pennsylvania State University’s Smeal College of Business, where she completed global business study in China.  Jody brings more than a decade of business-to-business strategy and marketing experience to our team as well as an extensive background in a variety of industrial and technology markets.

Wavelength Becomes Wavelength B2B – July 2009
As Wavelength Marketing, LLC enters its seventh year of serving our clients, we will begin to do business as Wavelength B2B.  This change signifies the specialty and depth of experience providing strategic, integrated programs that deliver savvy counsel, relevant creative, with a focus on measurable results for our industrial and technology clients.

Wavelength Takes Home Two Communicator Awards - May 2009
Wavelength Marketing, LLC received two 2009 Communicator Awards from the International Academy of Visual Arts (IAVA). The Agency received an Award of Excellence (Gold) for the Casual Living Products Breezesta Brand B2B Web Site and an Award of Distinction (Silver) for the EZ School Registration Product Launch B2B Brochure. This is the second time in 12 months that the EZSR piece has received an award. The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals.

Fujitsu General America Taps Wavelength for Niche Advertising Campaign - March 2009
Fujitsu General America, a leading manufacturer of mini-split heating and cooling systems, selected Wavelength Marketing to develop a niche advertising plan that will introduce its energy-efficient products to new vertical markets.
 
Compleat Restorations Selects Wavelength as Marketing Partner - February 2009
Compleat Restorations, a disaster remediation service provider in Ephrata, Pa., has selected Wavelength Marketing to assist with several B2B-focused marketing initiatives. Wavelength will provide event planning and support, email marketing, design services for direct mail, sales collateral and case studies, and public relations.

Wavelength Scheduled to Speak at Global Marketing Event - January 2009
Jennifer Peterson, Wavelength Marketing's co-owner and Chief Marketing Strategist, will speak at the World Trade Center's (Central PA chapter) annual marketing event. Reaching Your Global Customers will be held at the Lancaster Convention Center on April 30, 2009. This full-day event covers a range of topics relevant to PA's exporting manufacturers and service providers. The 2009 event will be Peterson's third time presenting. A new topic focusing on global brand management and distributor/dealer relationships is planned. Visit www.hwtc.org to learn more or register.

Wavelength Awarded Web Overhaul for Independent Regulatory Review Commission -
November 2008
Wavelength was tapped by the PA Independent Regulatory Review Commission (IRRC) to update the design and content organization of the agency's public web site. The web site overhaul will help public and government agency users search for regulations and related correspondence. The site redesign is being done in conjunction with a new content management system implementation.

 

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