Attract, Inform, Engage, Connect
B2B Content Marketing Services

Great content sells.

While it may be a visual world, savvy marketers seeking market share and sales increases recognize the value of relevant, targeted content.

Relevant content communicates that a marketer understands the role-specific needs and challenges of target audiences. It demonstrates problem/solution alignment that allows prospects to advance past the interest phase into engaged, then invested, then advocacy. By providing content of increasing value and relevancy, marketers can yield results in the form of increased legacy sales and brand advocacy.

Content brings your brand to life by engaging prospects and customers, allowing them to experience and interact with your promise. A successful Content Marketing Strategy tells a story, is well planned, cross platform and measurable.

Use a Content Management Strategy to:
• Build awareness
• Generate leads
• Improve conversion rates
• Build relationships
• Increase revenue

91% of B2B marketers from companies of all sizes are using content marketing to grow their business.* The challenge is often in producing the kind of content that engages.

We can help. To learn more, call Jennifer at 717.823.6939 or send an email.

*B2B Content Marketing: 2010 Benchmarks, Budgets and Trends (MarketingProfs and Junta42 in Association with American Business Media, BMA and CMI)

Business-to-Business Content Marketing Services include:

• Mapping and strategy development
• Integration planning with existing brand or lead generation campaigns
• Content development of tactics including but not limited to white papers, articles, social media, blogs, case studies, newsletters (printed and electronic), video, traditional media, webinars
• Communications audits
• Benchmark and metrics establishment