Jody L. Jacobs, MBA – B2B Marketing Strategist | Partner
Certified Brand and Marketing Integration Coach
Jody provides strategic marketing consultation to our clients, helping them to align business objectives to marketing strategies.  She has more than a decade of experience serving global companies in their efforts to achieve global brand integration and local relevant messaging.

Jody’s specialties include: Marketing in turbulent economic times, post-merger brand integration, integrated marketing communications (IMC), marketing strategies for start-ups, global product launches, selling to and through distribution channels, sales and marketing programs for key account and industry teams, aligning the efforts of marketing and the sales force, on- and off-line customer engagement strategies, internal branding programs, web 2.0 strategies for B2B marketing initiatives including search marketing, public relations strategies and programs, ROI planning and analysis, strategic facilitation and training.

Jody’s passion lies in helping firms both large and small deploy relevant marketing strategies that develop their brand as an asset that creates value for their stakeholders – and the bottom line.

Her industry experience is vast, and includes but is not limited to:  Automation, Automotive, Civil Engineering and Heavy Industry, Construction, Entertainment, Food and Packaging, Machine Tool, Manufacturing, Marine and Offshore, Medical and Life Sciences, Plastics, Power and Energy, Printing and Converting, Pulp and Paper, and Semiconductor. 

Brands in Jody’s portfolio include Bosch Rexroth AG, Bosch Rexroth Corporation (NAFTA), HYDAC, Mannesmann Rexroth, Agilent Technologies, Hercules Pulp and Paper, Elf Atochem, Elemica, Millennium Chemicals, and Kito Corporation’s U.S. brand, Harrington Hoists and Cranes.

Jody received her Masters in Business Administration (MBA) from the Pennsylvania State University’s Smeal College of Business, which included global business study in China.

Her past experience includes the role of Vice President, Account Group Manager at Godfrey Advertising, a nationally ranked B2B agency, and Vice President, Global Account Service at CreataVivendi. Jody is a member of the Institute for the Study of Business Markets.